So, back on to today… Today I noticed something. Twitter has quietly rolled out some design changes over the last month or two. A font change here, a background change there. But, now there’s something else. I’m calling it the million follower club. Why? Because that is the only immediate link I see between these accounts. What is so different about these “millionaires” when compared with other accounts? Not much. Just a slight difference. Take a look at the screen shot below. (Click on it for a larger version.) The first row are all members of the million follower club. The second row, not. (Though, for good measure, I threw in a couple that are inching their way up there.) See if you can notice the slight difference between the two rows. (Please forgive the crudity of the screen shots. But, I thought it enough to demonstrate the point.)

Did you see it? The fonts for following/followers are bigger and bolder for the million follower club. Is this small adjustment only encouraging this ‘widening gap’? Or, is it so subtle as to not make much of a difference? What do you think?